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Enhanced Customer Engagement

Increased digital footprint

Challenges

  • The client requires a high-performance dynamic web application. They want to enhance customer experience and engagement
  • The client needed to deepen its digital footprint dimensions across social media and mobile platforms

Solutions

  • Enabled the integration of its projects with social media accounts through online touch points
  • Facilitated Google Analytics API in order to examine brand analytics
  • Categorized application access into different modules depending on the user types
  • Improved the page load time by using cache and ascetic bundle techniques of the framework

Tools & Technologies

Bootstrap, Php, My SQL, Yii framework, Lamp

Key benefits

  • Resulted in improving the click-through rate by implementing a unique internet marketing strategy
  • Improved the visibility of the website in the organic results
  • Provided a responsive and agile web application with accurate and insightful data