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Handling Digital Data Process

Enhanced existing digital marketing platform through cloud services


  • Handle and consolidate data coming from a variety of sources
  • Implement Services for various business functions
  • Automate the entire deployment process thereby reducing the time to market – Given
  • that there were multiple services (Microservices architecture), time to market was usually high due to the testing effort involved in multiple environments
  • Optimize the operational cost of the setup through better utilization of resources on AWS


  • Implemented Lambda functions to handle data coming from multiple sources
  • Implemented Microservices and deployed to ECS (Docker Containers)
  • Modified the design to use Spot instances instead of the on-demand EC2 instances for running one of their daily jobs
  • Improved the build and deployment pipeline through the use of Jenkins
  • Automated the verification using Jasmine, Mocha, Karma

Tools & Technologies

AWS, Jenkins, Github, Python, React, Node JS, Docker

Key benefits

  • Streamlined the data transformation process using Serverless architecture
  • Since the build and deployment process was automated, changes could be rolled out faster and without errors
  • Test automation ensured better coverage of test cases
  • Operational costs came down significantly through the use of Spot Instances
  • ECS also ensured that resource utilization was better